Elle Magazine

Where To Shop For Cruelty-Free Beauty Products

The beauty industry, like the rest of the world, is currently undergoing major change. Rather than just blindly buying in to the hottest product du jour, consumers are considering their beauty purchases more carefully. Whether it's an inclusive shade range, sustainable packaging, plant-powered ingredients or just a product that actually matches up to embellished marketing hyperbole, real change is underway and beauty brands are heeding the call for socially conscious cosmetics. A key concern amongst today's buyers is cruelty-free beauty products, or those that aren't tested on animals. While a few years ago it could be tricky to find a suitable switch, some of the biggest beauty brands in the world are now certified cruelty-free. E-tailer Adore Beauty even afford buyers the option of a cruelty-free filter, where you can shop for brands and products based on their level of certification. So if cruelty-free status ticks an important box for you, don't feel you need to compromise on quality. Here are 10 of the best cruelty-free beauty brands that you can buy in Australia, plus the must-try products from the range.

Intraceuticals Hyaluronic Base Serum. This Aussie company boasts super-charged skincare formulations without testing on our furry friends.

BY KATE LANCASTER ELLE MAGAZINE JUNE 26 2019